158 appointments in 108 days for Akhtéa, interim management company

Objectives

Present the added value of the company's offerings in the context of transition assignments.
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Promote the digital platform providing access to a database of over 10,000 interim manager profiles.
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Reinforce the customer's mailing campaigns with targeted telephone reminders, prioritizing contacts who have shown interest (through clicks or email openings).
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Qualify contacts according to a predefined grid.
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Plan appointments to demonstrate the platform and support services, as well as meetings with potential candidates.
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Weekly list of contacts.

Background

ReCom conducted a prospecting campaign for Akthéa, a company specializing in interim management. The aim was to raise awareness and engage a variety of companies in different sectors, informing them of the company's approach to interim management.

Sector of activity

Interim management

Target

Managers and HR staff from small and medium-sized companies, large groups and start-ups in a wide range of sectors.

Type of campaign

Multichannel ReCom 5 days / week.

What we have implemented

→ A team of five specially trained and dedicated Business Developers, familiar with the specifics of the sector as well as Akhtéa's value proposition.

→ Organization of meetings between the Akthéa and ReCom sales teams to precisely define the mission's objectives and co-construct the campaign.

→ Qualification of potential needs on the part of companies and candidates contacted according to a pre-defined framework.

→ Distribution of qualified appointments between the company's 4 sales representatives.

→ Setting up a reporting system and regular exchanges to analyze interactions and results, with the aim of continually refining the campaign strategy.

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