42 qualified appointments in 10 months for Unifai, specialist in optimizing product data with AI

Objectives

Identify and contact companies with product data structuring issues.
Promote Unifai's solution that automates product data processing with AI.
Qualify prospects' needs in terms of product information management (PIM, ERP, Excel, etc.).
Obtain qualified appointments for the sales team.

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Background

Unifai (since acquired by Akeneo) specializes in the optimization and automation of product data processing using artificial intelligence. Their solution enables companies to cleanse, structure and enrich their product data to improve the quality of product sheets and accelerate time-to-market. ReCom supported Unifai in a multi-channel prospecting campaign to target companies facing difficulties in managing their product databases.

Sector of activity

SaaS solutions for product data management and optimization.

Target

Executives, data managers, e-commerce managers, supply chain directors of B2B and B2C retailers, e-tailers and wholesalers.

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Dedicated business developer trained in Unifai solutions
→ Identification of companies equipped with a PIM or ERP as a product data repository.
→ Ongoing, personalized contact with decision-makers via LinkedIn and e-mail.
→ Telephone prospecting prioritizing clickers (people who have interacted with the e-mail).
→ Prioritization of the prospecting pipe following interaction tracking and reachability trends.
→ Qualification of prospects based on their volume of product data and existing tools.
→ Alternate telephone calls and micro-mailing to maximize reachability.
→ Follow-up and follow-up on identified prospects.
→ Follow-up and analysis of results to refine prospecting strategy on an ongoing basis.
→ Restitution of prospecting file.

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