42 qualified appointments generated in 3 months for a Training company

Objectives

  • Making an appointment for the manager
  • Qualification of prospects according to program-specific criteria
  • Supply sales representatives with qualified leads

Background

ReCom ran a multi-channel campaign for a training company to promote three programs with the aim of booking appointments for the manager.

Sector of activity

Vocational training

Target

Profiles in media content, digital content, digital project manager, content writer, community manager, transition and CSR project manager.

Type of campaign

Business Developer ReCom 3d/week

What we have implemented

→ Provision of a dedicated Business Developer trained in the training courses offered by the company 

→ Use a callbot to validate and/or modify contacts in the file

→ Deployment of 3 separate campaigns for each targeting typology

→ 20 requests per day on LinkedIn, with a 23% acceptance rate

→ Mailing campaign with a 57% opening rate

→ Using the company's CRM 

→ Alternating phone calls and micro-mailings for direct contact

→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups

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Results Achieved
on the
3
first months of prospecting

189

42

60

Arguments contacts
Qualified appointments
Positive contacts
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