42 qualified appointments generated in 3 months for training company One Next Campus
Objectives
- Making an appointment for the manager
- Qualification of prospects according to program-specific criteria
- Supply sales representatives with qualified leads
→ Provision of a dedicated Business Developer trained in the training courses offered by the company.
→ Use a callbot to validate and/or modify contacts in the file.
→ Deployment of 3 separate campaigns for each targeting typology.
→ 20 requests per day on LinkedIn with an acceptance rate of 23%.
→ Mailing campaign with a 57% opening rate.
→ Use of the company's CRM.
→ Alternating telephone reminders and micro-mailings for direct contact.
→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups.
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