42 qualified appointments generated in 3 months for training company One Next Campus
Objectives
- Make an appointment for the manager.
- Qualification of prospects according to program-specific criteria.
- Supply sales reps with qualified leads.
→ Provision of a dedicated Business Developer trained in the training courses offered by the company.
→ Use a callbot to validate and/or modify contacts in the file.
→ Deployment of 3 separate campaigns for each targeting typology.
→ 20 requests per day on LinkedIn with an acceptance rate of 23%.
→ Mailing campaign with a 57% opening rate.
→ Using One Next Campus CRM.
→ Alternate phone calls and micro-mailings to gradually establish contact.
→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups.
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