Background
E-commerce site for the resale of unsold goods, which seeks to increase the number of members in their network.
Sector of activity
E-commerce marketplace for clothing, shoes, accessories and household linen.
Target
Retail in France - Store manager / Stock manager / Intermediary for a major brand.
Type of campaign
Multichannel without LinkedIn 2 days/week
1 Business Developer on a rhythm of 2 days per week for 3 months.
→ Dirty automation campaign among shop managers.
→ Alternating telephone calls and micromailing to make direct contact with contacts.
→ Sending tracked documents for prioritised contact.
→ Increasing the pace of prospecting days over a specific period with an additional business developer.
→ Reminder of the meeting with the prospect at D -3.
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