Business development campaign for the wholesale sector

Objectives

  • Plan qualified appointments
  • Increase the number of members in the network
  • Detecting stock resale projects
  • Increase awareness of the e-commerce site
  • Long-term retention of network members

Background

E-commerce site for the resale of unsold goods, which seeks to increase the number of members in their network.

Sector of activity

E-commerce marketplace for clothing, shoes, accessories and household linen.

Target

Retail in France - Store manager / Stock manager / Intermediary for a major brand.

Type of campaign

Multichannel without LinkedIn 2 days/week

What we have implemented

1 Business Developer on a rhythm of 2 days per week for 3 months.

→ Dirty automation campaign among shop managers.

→ Alternating telephone calls and micromailing to make direct contact with contacts.

→ Sending tracked documents for prioritised contact.

→ Increasing the pace of prospecting days over a specific period with an additional business developer.

→ Reminder of the meeting with the prospect at D -3.

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Results Achieved
on the
3
first months of prospecting

448

91

118

Contacts Argued
Qualified appointments
Qualified leads
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