LinkedIn prospecting for Kairos, a network of timeshare managers

Objectives

Populate the LinkedIn profile of each member of our client's team with new contacts, in line with their target audience.
Obtain qualified appointments with a precise target in a pre-defined geographical area.

Background

Kairos is a timeshare executive company, enabling SME managers to hire the skills of expert directors (CEO, COO, Sales Director, CFO, HR Director, etc.) without the constraints of hiring. For the past 4 years, Kairos has been working with Recom to provide qualified appointments for its members.

Sector of activity

Network of outsourced managers (CFO, HRD, Sales Director, etc.) who offer their services on a time-sharing basis to SMEs and SMIs.

Target

Business leaders (whether they are President, CEO, etc.) in the Aix-en-Provence and Bouche du Rhône areas.

Type of campaign

Social selling campaign

Social selling is the process of using social networks, in this case LinkedIn, in the pre-sales and sales process.

What we have implemented

Handling of the manager's LinkedIn profile for:
▸ Targeting of profiles corresponding to the selected criteria.
▸ 20 targeted matchmaking requests per day for each profile.
▸ Solicitation of all contacts having accepted the match via message to provoke a telephone exchange.
▸ Follow-up with all contacts who have not responded by D+7.

See our offers

Results Achieved

on the

first months of prospecting