Multi-channel prospecting campaign without LinkedIn for Unowhy, a digital solution and equipment for education

Objectives

Target the right contacts through tests at the start of the campaign, then concentrate on the most receptive contacts.
Support Unowhy's sales team so that they can concentrate on converting appointments.
Contact educational players to find out about their digital equipment.
Obtain qualified appointments to make up for lost business and supply sales staff with physical and telephone appointments.

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Background

ReCom conducted a multi-channel prospecting campaign for a company offering digital solutions and equipment for education that needed to promote an equipment solution and free up sales time.

Sector of activity

Target

Director, CFO, Treasurer, CIO, digital referent, and regional director of communities in charge of schools, CFAs and private institutions.

Type of campaign

Multichannel without Linkedin 1 day/week

What we have implemented

→ Sales Automation campaign with targeted contacts (CFA and private establishments).
→ Alternating telephone reminders and micro-mailing for direct contact.
→ Sending tracked documents for prioritized telephone contact.
→ Monthly meeting with the customer to review statistics and results.
→ Restitution of the file with call issues to enable the sales team to take over and carry out reminders.

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Results Achieved

on the

first months of prospecting