Multi-channel prospecting campaign without LinkedIn for a digital solution and materials for education

Objectives

  • Targeting the right contacts through tests at the beginning of the campaign, and then focusing on the most receptive contacts 
  • Support the sales team so that they can focus on converting appointments
  • Contact the education actors to find out about their digital equipment 
  • Obtain qualified appointments to make up for lost business and provide sales representatives with physical and telephone appointments

Background

ReCom conducted a multi-channel prospecting campaign for a company offering digital solutions and equipment for education that needed to promote an equipment solution and free up sales time.

Sector of activity

IT

Target

Director, CFO, Treasurer, CIO, digital referent, and regional director of communities in charge of schools, CFAs and private institutions.

Type of campaign

Business Developer ReCom without Linkedin 1 day/week

What we have implemented

→ Sales Automation campaign with targeted contacts (CFA and private establishments) → Alternating telephone reminders and micro-mailing for direct contact
→ Sending tracked documents for prioritized telephone contact
→ Monthly meeting with the client to review statistics and results
→ Return of the file with call issues to enable the sales team to take control and carry out reminders

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Results Achieved
on the
9
first months of prospecting

665

46

42

Companies contacted
Qualified appointments
Positive contacts
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