Objectives

Promote the subsidiary and its solutions
Qualify the possible needs according to the information concerning the premises and the facilities used
To propose the dimensioning, the installation and the exploitation of photovoltaic generators to the professionals who have premises
Raise awareness of the tertiary sector decree / climate law which will require buildings of more than 1000m² to solarize and/or green at least 30% of their surface
Supply the 30 business engineers of the group spread throughout France

Background

ReCom accompanied the energy transition subsidiary of an energy supply group

Sector of activity

Renewable energies / Energy transition

Target

Tertiary and agricultural industry: CEO, DG, Energy manager, New works/general services manager / GMS and Industry: Managers, QSE, Technical director, CFO

Type of campaign

Business Developer ReCom 4 days/week

What we have implemented

→ Provision of 4 dedicated and trained Business Developers for each type of region and targeting

→ Ongoing, personalized contact with decision makers via LinkedIn and email

→ Prioritization of the prospecting pipeline following interaction tracking and reachability trends

→ Telephone prospecting to follow-up, qualify and propose physical meetings with the group's business engineers

→ Sending commercial documents by e-mail to the most interested prospects

→ Adaptation of tools, targeting and speeches according to the results and needs observed during the campaign

→ Micromailing of reminders to unreachable prospects

Prospecting campaign for an electricity supplier in France and Europe