Background
ReCom accompanied the energy transition subsidiary of an energy supply group
Sector of activity
Renewable energies / Energy transition
Target
Tertiary and agricultural industry: CEO, DG, Energy manager, New works/general services manager / GMS and Industry: Managers, QSE, Technical director, CFO
Type of campaign
Multichannel 4 days/week
→ Provision of 4 dedicated and trained Business Developers for each type of region and targeting
→ Ongoing, personalized contact with decision makers via LinkedIn and email
→ Prioritization of the prospecting pipeline following interaction tracking and reachability trends
→ Telephone prospecting to follow-up, qualify and propose physical meetings with the group's business engineers
→ Sending commercial documents by e-mail to the most interested prospects
→ Adaptation of tools, targeting and speeches according to the results and needs observed during the campaign
→ Micromailing of reminders to unreachable prospects
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