Prospecting campaign for an electricity supplier in France and Europe


  • Promote the subsidiary and its solutions
  • Qualify the possible needs according to the information concerning the premises and the facilities used
  • To propose the dimensioning, the installation and the exploitation of photovoltaic generators to the professionals who have premises
  • Raise awareness of the tertiary sector decree / climate law which will require buildings of more than 1000m² to solarize and/or green at least 30% of their surface
  • Supply the 30 business engineers of the group spread throughout France


ReCom accompanied the energy transition subsidiary of an energy supply group

Sector of activity

Renewable energies / Energy transition


Tertiary and agricultural industry: CEO, DG, Energy manager, New works/general services manager / GMS and Industry: Managers, QSE, Technical director, CFO

Type of campaign

Business Developer ReCom 4 days/week

What we have implemented

→ Provision of 4 dedicated and trained Business Developers for each type of region and targeting

→ Ongoing, personalized contact with decision makers via LinkedIn and email 

→ Prioritization of the prospecting pipeline following interaction tracking and reachability trends 

→ Telephone prospecting to follow-up, qualify and propose physical meetings with the group's business engineers

→ Sending commercial documents by e-mail to the most interested prospects 

→ Adaptation of tools, targeting and speeches according to the results and needs observed during the campaign

→ Micromailing of reminders to unreachable prospects

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Results Achieved
on the
first months of prospecting




Arguments contacts
Qualified appointments
Positive contacts
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