Prospecting campaign for a specialist in food packaging and the production of technical parts

Objectives

  • Qualification and booking of physical and video appointments based on an account file of 1,300 contacts provided by the company 
  • One-off prospecting campaign for trade fair participation
  • Present our offer and added value to buyers, R&D, production and marketing staff in the food industry.
  • Qualify prospects with customer-supplied criteria for packaging solutions
  •  Obtain qualified appointments to supply the 6 sales representatives with physical and telephone appointments

Background

ReCom conducted a multi-channel prospecting campaign for a company specializing in food packaging.

Sector of activity

Industry

Target

Buyer, research and development, production and marketing divisions of food industries (meat, delicatessen, ready-cooked meals, dairy products)

Type of campaign

Business Developer ReCom 5 days/week

What we have implemented

→ 3 Business Developers trained in the activity and dedicated to prospecting
→ Qualification to detect a possible need / scoring on the basis of elements communicated by the customer
→ Sales Automation campaign with targeted contacts
→ Alternating telephone reminders and micro-mailing for direct contact
→ Sending of tracked documents for prioritized telephone contact
→ Monthly check-in with the customer to review statistics and results
→ Updating of the customer's CRM
→ Restitution of the file with call issues to enable the sales team to take over and carry out follow-ups.

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Results Achieved
on the
4
first months of prospecting

186

68

97

Arguments contacts
Qualified appointments
Positive contacts
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