Prospecting campaign for a fintech offering a point-of-sale financing application for vehicles

Objectives

  • Creation and enrichment of a 12,000 SIREN file supplied by the customer
  • Contact vehicle trade managers to present the solution and qualify the way they offer financing to their customers
  • Support the sales team so that they can concentrate on converting the appointments provided

Background

ReCom ran a multi-channel campaign for a fintech offering a financing solution for independent vehicle sales outlets, in order to supply the company's sales staff with appointments to demonstrate the solution.

Sector of activity

Fintech

Target

Managers and CFOs of car and light vehicle dealers (80%) and other motor vehicle dealers (20%)

Type of campaign

Business Developer ReCom 1 day/week then 2 days/week after 1? years of campaigning

What we have implemented

→ One Business Developer then two Business Developers after 1 ½ years
→ Constitution of the file, enrichment : website scraping and use of a callbot to target and qualify vehicle dealers
→ Sales Automation campaign with targeted contacts
→ Prospecting on Linkedin with provision of a profile in the customer's image
→ Alternate telephone and micromailing for direct contact
→ Sending of tracked documents for prioritized telephone contact
→ Monthly meeting with the customer to review statistics and results
→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups.

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Results Achieved
on the
17
first months of prospecting

178

191

474

Positive contacts
Qualified appointments
Arguments contacts
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