Sales prospecting: 108 appointments in 5 months for SMC2
Sales prospecting: 108 appointments in 5 months for SMC2
Objectives
Present SMC2's secure parking and connected locker solutions.
Qualify any cycling infrastructure needs on the part of the structures contacted.
Obtain qualified appointments with managers of local authorities, campsites and other players interested in bike parking solutions.
Background
SMC2, a 100-strong company specializing in the design and construction of play areas and soft mobility infrastructures, has launched a multi-channel prospecting campaign. The campaign aims to promote their new solution of secure bike parking stations and connected lockers for the safe storage of bikes and personal belongings.
Sector of activity
Construction and development of public spaces
Target
Local authorities (responsible for ecological transition, technical services and sports departments), Campsites and ski resorts
Type of campaign
Multichannel 2 days a week
What we have implemented
Creation of a database targeting local authorities, campsites and commercial property managers, enhanced to maximize the relevance of contacts.
Provision of a business developer trained in SMC2 products.
Telemarketing, micro-emailing, and prospecting via LinkedIn to engage prospects and present the benefits of SMC2 solutions.
Develop the interest of decision-makers in soft mobility infrastructures in line with the growing demand for secure parking.
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