Sales prospecting: 108 appointments in 5 months for SMC2

Objectives

Showcase secure parking stations and connected lockers to meet the growing need for cycling infrastructure.
Qualify any needs on the part of the structures contacted.
Contribute to sustainable development projects by offering environmentally-friendly infrastructures.
Obtain qualified appointments with managers of local authorities, campsites and other players interested in bike parking solutions.‍

Background

SMC2, a 100-strong company specializing in the design and construction of play areas and soft mobility infrastructures, has launched a multi-channel prospecting campaign. The campaign aims to promote their new solution of secure bike parking stations and connected lockers for the safe storage of bikes and personal belongings.

Sector of activity

Construction and development of public spaces

Target

Local authorities (responsible for ecological transition, technical services and sports departments), Campsites and ski resorts

Type of campaign

Multichannel 2 days a week

What we have implemented

Creation of a database targeting local authorities, campsites and commercial property managers, enhanced to maximize the relevance of contacts.
A business developer trained in SMC2 products and services was dedicated to the campaign.
Use of phone calls, micro-emailing, and LinkedIn to engage prospects and present the benefits of SMC2 solutions.‍
Develop the interest of decision-makers in soft mobility infrastructures in line with the growing demand for secure parking.
Acquisition of new customers among local authorities, campsites and shopping centers, contributing to SMC2's reputation in this growing sector.