Sales prospecting: 26 meetings in 20 days for Vialcom, maintenance and renovation specialist

Objectives

  • Present Vialcom's maintenance, facility management and renovation services
  • Qualify the specific needs of works and maintenance managers.
  • Enrich the prospect file provided by Vialcom by identifying relevant new contacts.
  • Follow up old prospects to encourage the opening of new accounts.
  • Generate qualified appointments to develop Vialcom's portfolio.

Background

ReCom ran a multi-channel campaign for Vialcom, a company specializing in facility management, maintenance and renovation of commercial spaces, to promote its various services and generate qualified appointments. The aim of the campaign was to present the company's preventive and curative maintenance services, logistics and operational management with on-call services, as well as the renovation and creation of points of sale.

Sector of activity

Building

Target

Non-food retail chains in France, Benelux and Switzerland

Type of campaign

Multichannel 2 days/week

What we have implemented

→ A dedicated Business Developer trained in Vialcom's various solutions, at a rate of 2 days per week.
→ Use of a telephone prospecting script to qualify needs and present Vialcom's services, particularly in facility management, maintenance and point-of-sale renovation.
→ Activation of the existing prospecting file and search for new prospects in targeted sectors.
→ Sales Automation campaign via micro-emailing to stimulate contact.
→ Prospecting on LinkedIn with a profile representing Vialcom's image.
→ Alternating telephone follow-ups and personalized e-mails to maximize contacts and appointments.
→ Sending tracked informative documents to prioritize telephone contact.
→ Continuous enrichment of the prospecting file and opening of new accounts through relevant contacts identified during the campaign.
→ Regular meetings with Vialcom to monitor results and adjust the prospecting strategy.
→ Return of the file with the results of calls to enable Vialcom's sales team to take over and carry out follow-ups.

Sample sales prospecting dashboard

This prospecting campaign enabled Vialcom to establish relevant contacts and obtain qualified sales appointments, thus encouraging the opening of new accounts and the development of its customer portfolio over the coming months.

See our offers
Results Achieved
on the
2
first months of prospecting

54

26

146

Positive contacts
Qualified appointments
Arguments contacts
What if you were to become our next case study? 

Contact us

Our customers testify
Authenticated by trustfolio
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
See our offers