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→ A dedicated Business Developer trained in Vialcom's various solutions, at a rate of 2 days per week.
→ Use of a telephone prospecting script to qualify needs and present Vialcom's services, particularly in facility management, maintenance and point-of-sale renovation.
→ Activation of the existing prospecting file and search for new prospects in targeted sectors.
→ Sales Automation campaign via micro-emailing to stimulate contact.
→ Prospecting on LinkedIn with a profile representing Vialcom's image.
→ Alternating telephone follow-ups and personalized e-mails to maximize contacts and appointments.
→ Sending tracked informative documents to prioritize telephone contact.
→ Continuous enrichment of the prospecting file and opening of new accounts through relevant contacts identified during the campaign.
→ Regular meetings with Vialcom to monitor results and adjust the prospecting strategy.
→ Return of the file with the results of calls to enable Vialcom's sales team to take over and carry out follow-ups.
This prospecting campaign enabled Vialcom to establish relevant contacts and obtain qualified sales appointments, thus encouraging the opening of new accounts and the development of its customer portfolio over the coming months.
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