Sales prospecting: 34 qualified appointments in 15 days for Auguste, AI-based video service provider

Objectives

Explore new target typologies from databases provided by Auguste Vidéo.
Present the added value of Auguste's offerings and qualify any needs of target companies.
Generate qualified appointments for the sales manager to help Auguste Video grow.

Background

ReCom supported Auguste, a start-up specializing in the creation of professional videos for VSEs and SMEs, in a targeted prospecting campaign aimed at reaching high-potential sectors to contribute to their growth. The objectives were varied: to refine different targeting, qualify contacts and provide Auguste's sales director with appointments.

Sector of activity

Video production.

Target

Directors and marketing and communications managers of small and medium-sized businesses.

Type of campaign

Multichannel without LinkedIn 1 day a week.

What we have implemented

→ Telephone prospecting with a dedicated business developer trained in Auguste's offer, solutions and the prospecting approach corresponding to the people contacted.

→ Appointment confirmation by email with automatic reminder the day before, to limit no-shows and maximize prospects' presence.

→ Provision of an interactive report updated in real time.

→ Performance monitoring and adjustment of target and pitches according to observed metrics.

See our offers

Results Achieved

on the

first months of prospecting