Background
ReCom supported Auguste, a start-up specializing in the creation of professional videos for VSEs and SMEs, in a targeted prospecting campaign aimed at reaching high-potential sectors to contribute to their growth. The objectives were varied: to refine targeting, qualify contacts and provide Auguste's sales director with appointments.
Sector of activity
Video production
Target
Directors and marketing and communications managers of small and medium-sized businesses.
Type of campaign
Multichannel without LinkedIn 1 day a week.
→ Telephone prospecting with a dedicated business developer trained in Auguste's offer, solutions and prospecting approach corresponding to the people contacted.
→ Setting up qualified appointments with executives and communication and marketing managers.
→ Confirming appointments by email with automatic reminders the day before, to limit no-shows and maximize prospects' presence.
→ Provision of an interactive report updated in real time.
→ Tracking performance and adjusting targets and pitches according to observed metrics.
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