Background
Home Isolation, a Metz-based company specializing in single-point insulation and lagging, has launched a prospecting campaign targeting the hotel sector, schools and condominium associations.
Sector of activity
Energy renovation and thermal insulation.
Target
The campaign specifically targeted the hotel sector, schools and condominium managers in the H1 climate zone, with a particular focus on the Grand Est region.
Type of campaign
Multichannel 2 days / week.
→ Provision of two Business Developers specifically trained in energy regulations and the insulation solutions offered by Home Isolation.
→ Reactivation of former inactive leads supplied by Home Isolation.
→ Sending commercial documents tailored to the specific interests of prospects, accompanied by micromailing for follow-ups with people not initially reached.
→ The personalized approach with decision-makers was initiated by telephone, LinkedIn and e-mail in order to multiply contact channels.
→ Prioritize telephone prospecting actions to follow up and qualify prospects, and propose appointments for on-site audits.
→ Adapt tools, targeting and prospecting approaches according to the results observed and feedback received during the campaign.
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