Multi-channel prospecting: 119 appointments in 94 days for Tech-AM
Objectives
→ Provision of a dedicated Business Developer.
→ Automated email campaigns combined with telephone reminders.
→ Creation of a qualified file covering several industrial sectors.
→ Using LinkedIn and setting up Sales Automation campaigns to engage prospects before making telephone contact.
→ Alternate phone calls and micro-emailings to maintain regular contact with prospects.
→ Regular meetings with Tech-AM to share results and adjust strategy.
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