Multi-channel prospecting: 56 appointments in 27 days for Pay Concept

Objectives

- Develop Pay Concept's customer portfolio by leveraging its expertise in payroll management and personnel administration.

- Qualify prospects according to criteria pre-established by Pay Concept.

- Obtain qualified appointments with key decision-makers in targeted sectors.

Background

Pay Concept's objective was to develop its customer portfolio in France by highlighting its expertise in payroll management and personnel administration. The campaign aimed to secure qualified appointments with key decision-makers in the targeted sectors to present their offering and payroll management software.

Sector of activity

Payroll and personnel administration.

Target

HR managers, payroll administrators and managers of companies with 20 to 500 employees.

Type of campaign

Multichannel 1 day/week

What we have implemented

→ Constitution and enrichment of the database using our callbot to overqualify the file before the prospecting phase.

→ Telephone prospecting by a dedicated business developer trained in Pay Concept's offerings.

→ Sales Automation campaign with HRD contacts, payroll managers and company directors.

→ Alternating telephone reminders and micro-mailings for direct contact.

→ Personalized contact with decision-makers via LinkedIn.

→ Qualification of prospects and their payroll and personnel administration needs.

→ Monitoring and updating the contact file for effective lead management and prioritization.

→ Analysis of contacts, workforce and regions to optimize prospecting strategy.

→ Regular monitoring and strategic adjustment points.

See our offers
Results Achieved
on the
7
first months of prospecting

81

56

257

Positive contacts
Qualified appointments
Arguments contacts
What if you were to become our next case study? 

Contact us

Our customers testify
Authenticated by trustfolio
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
Read our customer testimonials
See our offers