Multi-channel prospecting: 59 appointments in 64 days for Actylink

Background

ReCom orchestrated a one-day-a-week canvassing campaign for ActyLink, a recruitment agency specializing in technical professions in industry and machinery, aimed at improving their process of sourcing and integrating new employees.

Sector of activity

Industrial recruitment

Target

Human resources management for companies in the industrial sector

Type of campaign

Multichannel 3 days/week

What we have implemented

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→ Provision of 4 dedicated business developers trained in prospecting for ActyLink, three days a week.

→ Use our callbot to contact standards to validate and/or modify database contacts.

→ Set up a sales automation strategy upstream of telephone contact to prioritize it.

→ 20 targeted matchmaking requests per day via the co-founder's LinkedIn profile.

→ Use of a targeted phone call script, highlighting ActyLink's specialization in the industry and its unique recruitment process, from defining the need to integrating the candidate.

→ Monitoring metrics and updating the contact file to manage and prioritize leads.

→Analysis of receptivity according to the size of the target companies, as well as the contacts in order to shape the prospecting approach.

→ Monthly meeting with the customer to review statistics and results and make recommendations.

→ Make qualified appointments.

→ As a result of the leads supplied to Actylink, 12 contracts have been sent out, 4 deals have been signed, and several leads are under discussion.

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