Background
La Corpro des possibles, a training organization specializing in condominiums, has launched a project to train property managers in the principles of energy renovation and the legal obligations of continuing education to inform and train its target group.
Sector of activity
Real estate training
Target
Several targets were addressed, depending on the subject: condominium managers and members of the federation of real estate professionals.
Type of campaign
Multichannel 2 days / week
→ Two business developers trained in the training offer and able to present its advantages.
→ A precise targeting strategy, targeting managers in the areas covered by the trainers, emphasizing free, certified access to training courses and catalog variety.
→ Promotion of the organization's teaching method, based on dialogue, experience sharing and a fun, participative approach.
→ Ongoing monitoring and performance evaluation via a CRM system, to adjust communication strategies and improve campaign effectiveness.
Several phases of prospecting were proposed, depending on the current opportunities:
→ Promotion of a trade show
→ Contact with the network's 150 trainers
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