Objectives

Offer training courses in each of the target regions, particularly in energy-efficient renovation.
Present the catalog of 120 training courses, highlighting the fact that they are free of charge thanks to CEE funding and comply with continuing education requirements.
Find ways to obtain referencing on training presentation platforms.
Generate qualified appointments with managers to detail training offers and finalize registrations.
Ensure attendance at training sessions, aiming for between 8 and 15 participants per session and promoting both inter- and intra-company formats.

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Background

La Corpro des possibles, a training organization specializing in condominiums, has launched a project to train property managers in the principles of energy renovation and the legal obligations of ongoing training to inform and educate its target audience. A canvassing campaign was set up to increase enrolment in training courses and obtain appointments with decision-makers.

Sector of activity

Real estate training

Target

Several targets were addressed, depending on the subject: condominium managers and members of the federation of real estate professionals.

Type of campaign

Business developer 2 days / week

What we have implemented

→ Two business developers trained in the training offer and able to present its advantages.

→ A precise targeting strategy, targeting managers in the areas covered by the trainers, emphasizing free, certified access to training courses and catalog variety.

→ Promotion of the organization's teaching method, focusing on dialogue, experience sharing and a fun, participatory approach.
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→ Ongoing monitoring and performance evaluation via a CRM system, to adjust communication strategies and improve campaign effectiveness.

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Several phases of prospecting were proposed, depending on the current opportunities:

→ Promotion of a trade show
→ Contact with the network's 150 trainers

Multi-channel prospecting: 94 appointments in 6 months for La Copro des Possibles