Multi-channel prospecting: 94 appointments in 6 months for La Copro des Possibles


  • Offer training courses in each of the target regions, particularly in energy-efficient renovation.
  • Present the catalog of 120 training courses, highlighting the fact that they are free of charge thanks to CEE funding and comply with continuing education requirements.
  • Find ways to obtain referencing on training presentation platforms.
  • Generate qualified appointments with managers to detail training offers and finalize registrations.
  • Ensure attendance at training sessions, aiming for between 8 and 15 participants per session and promoting both inter- and intra-company formats.


La Corpro des possibles, a training organization specializing in condominiums, has launched a project to train property managers in the principles of energy renovation and the legal obligations of ongoing training to inform and educate its target audience. A canvassing campaign was set up to increase enrolment in training courses and obtain appointments with decision-makers.

Sector of activity

Real estate training


Several targets were addressed, depending on the subject: condominium managers and members of the federation of real estate professionals.

Type of campaign

Business developer 2 days / week

What we have implemented

→ Two business developers trained in the training offer and able to present its advantages.

→ A precise targeting strategy, targeting managers in the areas covered by the trainers, emphasizing free, certified access to training courses and catalog variety.

→ Promotion of the organization's teaching method, focusing on dialogue, experience sharing and a fun, participatory approach.

→ Ongoing monitoring and performance evaluation via a CRM system, to adjust communication strategies and improve campaign effectiveness.

Several phases of prospecting were proposed, depending on the current opportunities:

→ Promotion of a trade show
→ Contact with the network's 150 trainers

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Results Achieved
on the
first months of prospecting




Positive contacts
Qualified appointments
Arguments contacts
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