Multi-channel prospecting for an international manufacturer of industrial equipment


  • Save time for the sales team by delegating their commercial prospecting to experts who enable them to identify and detect projects and needs in terms of workstation equipment within companies that correspond to their target
  • Generate qualified appointments for the Sales Manager of the Auvergne-Rhône-Alpes area


International company specialising in the development of intelligent handling and ergonomic solutions for industry, needing to rapidly gain market share in France.

Sector of activity

Manufacturer of industrial equipment


Maintenance, Technical or QHSE Managers in industry in the AURA region with a workforce of 50+ employees.

Type of campaign

Business Developer ReCom 1 day/week

What we have implemented

1 Business Developer at a rate of one day per week for 14 months.

→ Sales Automation campaign with Maintenance, Technical or QHSE managers

Alternating telephone calls and micro-emailings to make direct contact with industrial managers 

→ Sending tracked documents for prioritized re-contact  

 → Tracking the website to identify new prospects and contact repeat visitors 

 → Getting to grips with the manager's LinkedIn profile

 → Targeting of profiles matching the selected criteria

→ 20 targeted matchmaking requests each day

→ Solicitation of all contacts who have agreed to be put in touch for telephone exchange

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Results Achieved
on the
first months of prospecting




Arguments contacts
Qualified appointments
Leads to be relaunched in the short term
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