Background
Lyon-based company offering a 100% online accounting solution for SMEs, certified accountants and payroll specialists. This software publisher called on ReCom to: increase its overall brand awareness among the target group of certified accountants, but also to obtain qualified appointments to supply the sales force.
Sector of activity
Publisher of online accounting, tax and payroll software.
Target
Chartered accountants in independent firms throughout France.
Type of campaign
Multichannel 5 days/week
Multi-channel campaign with a dedicated Business Developer for qualified appointments.
1 full-time Business Developer for 9 months
→ Sales Automation's campaign with Certified Public Accountants to announce the opening of new software features
→ Alternating telephone calls and micro-mailings to make direct contact with the partners of the firms
→ Sending tracked documents for qualified re-contact
→ Tracking the website to identify new prospects and contact repeat visitors
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