61 appointments in 8 days for RCA, Pays de la Loire's regional radio station

Objectives

  • Identify local companies interested in broadcasting on Radio RCA.
  • Ensure a constant flow of qualified leads to RCA's sales force to maximize advertising partnership opportunities.
  • Make RCA a preferred advertising partner for local companies seeking to develop their visibility with a targeted regional audience.
  • Background

    RCA, a popular regional radio station in the Pays de la Loire region, approached ReCom to identify potential advertisers wishing to broadcast their ads on local airwaves. The aim was to generate qualified appointments for their sales representatives, thereby increasing RCA's visibility with local companies seeking to reach a large regional audience.

    Sector of activity

    Local media and advertising

    Target

    Communications managers and general managers of companies based in Vendée and Loire-Atlantique, two departments where RCA has a strong audience.

    Type of campaign

    Multichannel 1 day week

    What we have implemented

    → A qualified file of local companies was compiled according to RCA criteria, enriched using an artificial intelligence-based callbot.

    → A business developer trained specifically in RCA's offering has been assigned to prospect and qualify leads.

    → Alternate phone calls and micro-emailings to maximize direct contact with prospects and encourage exchanges.

    → Use of LinkedIn for direct contact with target managers.

    → Distribution of appointments between RCA sales representatives according to target geographical areas for personalized follow-up.

    → Follow-up meetings were held with RCA to adjust the campaign according to feedback and results obtained.

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    Results Achieved
    on the
    2
    first months of prospecting

    64

    61

    102

    Positive contacts
    Qualified appointments
    Arguments contacts
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