61 appointments in 8 days for RCA, the Pays de la Loire regional radio station

Objectives

Identify local companies interested in broadcasting on Radio RCA.

Ensure a constant flow of qualified leads to RCA's sales force to maximize advertising partnership opportunities.

Make RCA a preferred advertising partner for local companies seeking to develop their visibility with a targeted regional audience.

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Background

RCA, a popular regional radio station in the Pays de la Loire region, approached ReCom to identify potential advertisers wishing to broadcast their ads on local airwaves. The aim was to generate qualified appointments for their sales representatives, thereby increasing RCA's visibility with local companies seeking to reach a large regional audience.

Sector of activity

Local media and advertising

Target

Communications managers and general managers of companies based in Vendée and Loire-Atlantique, two departments where RCA has a strong audience.

Type of campaign

Multichannel 1 day week

What we have implemented

→ A qualified file of local companies was compiled according to RCA criteria, enriched using an artificial intelligence-based callbot.

→ A business developer trained specifically in RCA's offering has been assigned to prospect and qualify leads.

→ Alternate phone calls and micro-emailings to maximize direct contact with prospects and encourage exchanges.

→ Use of LinkedIn for direct contact with target managers.

→ Distribution of appointments between RCA sales representatives according to target geographical areas for personalized follow-up.

→ Follow-up meetings were held with RCA to adjust the campaign according to feedback and results obtained.

61 appointments in 8 days for RCA, Pays de la Loire's regional radio station

Objectives

Background

Sector of activity

Target

Type of campaign

What we have implemented

64

61

102

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