74 appointments in 4 months for Smovengo, operator of the world's largest self-service bicycle network
74 appointments in 4 months for Smovengo, operator of the world's largest self-service bicycle network
Objectives
Providing tourism professionals with bicycle fleet solutions for their customers.
Offer companies mobility solutions for employee travel.
Facilitate the management of subscriptions and passes via a professional platform.
Setting up qualified appointments for the Smovengo sales team.
Background
ReCom orchestrated a prospecting campaign for a French company specializing in the deployment and self-service provision of shared bicycles in urban areas. The company offers bike rental solutions for the tourism and corporate sectors. The aim of the campaign was to promote the company's bike rental offers to hotels, tourist offices, tour guides and companies for urban travel.
Sector of activity
Mobility solutions
Target
Hotels, tourist offices, tourist guides. Companies with urban travel needs for their employees.
Type of campaign
Multichannel 2 days/week
What we have implemented
→ Provision of a dedicated Business Developer trained in the training courses offered by Smovengo.
→ Use of a callbot to validate and or/modify the contacts in the file.
→ Alternating telephone reminders and micro-mailing to make direct contact.
→ Targeted phoning to contact and argue with qualified prospects.
→ LinkedIn campaign to reach industry professionals and initiate discussions.
→ Work in Smovengo's CRM.
→ Progress tracking via CRM for better campaign analysis and optimization.
→ Restitution of the file with call issues to enable the sales team to take control and carry out follow-ups.
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