Cross-channel prospecting campaign for a distributor of 3D printing solutions

Objectives

  • Supply the sales representative with prospects corresponding to the targeting criteria 
  • Detecting potential projects 
  • Generate invitations to a showroom located in the prospects' geographical area for a demonstration
  • Build a qualified and scored file

Background

ReCom conducted a cross-channel campaign for a company offering professional 3D printers for lead qualification and scoring.

Sector of activity

Distribution

Target

Industrial Director, CEO & Founder President, Technical Director, Site Manager, Maintenance Manager, Design Office Manager for SMEs and ETIs

Type of campaign

Cross Channel Lead Generation

What we have implemented

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Results Achieved
on the
1
first months of prospecting

48

5

219

Opening rate
Qualified appointments
Positive contacts
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