Commercial prospecting for a sectoral mutual

Objectives

  • Increase the number of qualified appointments for the sales team over specific periods
  • Develop the overall awareness of the mutual insurance company among the players in the sector

Background

This client has been using ReCom regularly since 2018 to generate new qualified contacts in the passenger and freight transport sector, at specific times for their business (depending on the termination dates of annual contracts).

Sector of activity

Mutual insurance company specialising in the field of rail transport, social protection for employees in passenger and goods transport.

Target

Company with between 20 and 100 employees in the field of rail transport in the AURA, Aquitaine, PACA, Burgundy, Franche Comté, Occitanie, Loire and Paris regions. The contact persons are the managers and/or HR.

Type of campaign

Business Developer ReCom without Linkedin 5 days/week

What we have implemented

1.5 full-time Business Developers for one month. 

 

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Results Achieved
on the
2
first months of prospecting

520

48

138

Arguments contacts
Qualified appointments
Leads to be relaunched in the short term
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