48 qualified appointments in 2 months for Mutuelle Entrain
48 qualified appointments in 2 months for Mutuelle Entrain
Objectives
Increase the number of qualified appointments for the sales team over specific periods
Develop the overall awareness of the mutual insurance company among the players in the sector
Background
This client has been using ReCom regularly since 2018 to generate new qualified contacts in the passenger and freight transport sector, at specific times for their business (depending on the termination dates of annual contracts).
Sector of activity
Mutual insurance company specialising in the field of rail transport, social protection for employees in passenger and goods transport.
Target
Company with between 20 and 100 employees in the field of rail transport in the AURA, Aquitaine, PACA, Burgundy, Franche Comté, Occitanie, Loire and Paris regions. The contact persons are the managers and/or HR.
Type of campaign
Multichannel without Linkedin 5 days/week
What we have implemented
1.5 full-time Business Developers for one month.
Alternating telephone calls and micro-emailings for direct contact with HR functions and managers in the railway sector
Sending of tracked documents for contact with prospects who have opened the documentation sent by email
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